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The First Time Holding a Hoe
In a quiet corner of Tugu, Cisarua, Bogor Regency, toward the end of 2016, Noverian Aditya had just finished digging more than a dozen rorak — one-metre-wide, 1.5-metre-deep holes in the soil to collect dry leaves and garden waste. 'The next morning, I couldn't get out of bed. My whole body ached,' he recalled with a laugh.
With his high-school friend Nabila Azraini, Noverian was building an Arabica coffee enterprise on the slopes of Mount Gede Pangrango — combining sustainable cultivation, technology and quality standards, with farmers as central figures in the supply chain. 'I handle management, while Nabila focuses on cultivation,' Noverian said. Later, Chandra Hendriawan joined.